Citation building is key to an effective local search optimization program. Just like quality back links, good citations from reputed sites tell search engines that your site is a credible and this in turn will boost your SERP ranking. However, as this form of optimization is new, many local businesses are not yet onboard. This leaves a massive opportunity for you to dominate your local competition. By designing an effective citation building strategy, you can ensure that your site tops the list for a particular local search phrase result and consequently generate more visitors to your business or site.
The Challenges of Citation Building
Just like backlinking, you need to get reputed and authentic sites to publish a citation about your site, which is definitely a challenge. With citations, it gets a little trickier as all details about your site should be accurately provided on the directory and match the details on your local search listing word for word. An address that is slightly wrong, would result in the citation not being associated with your site and all the benefits are lost.
You need a team of professionals who can handle all the nitty-gritty’s of citation building. PowerHunters is your ideal partner so call us today at 310-961-4624 and let’s get to work.