Local Search Drives Local Business
While the Internet has opened a wide range of markets for most businesses, it has also made the local market more accessible for clients and customers. Today, when someone is looking for a business or product, they prefer to search for businesses in their own vicinity, that way they know who they are shopping from. A critical component of getting your business noticed is to ensure that you are applied a few local search SEO concepts to your site.
Customers want to know where you are located on the map, what other users have said about you, how they can reach you and the range of services you provide. By applying local search SEO principles, you will ensure that your business appeals to all your potential customers, local and otherwise.